As you all know if you've been reading any of my La Prairie posts, my family and I have been long time La Prairie users. My grandmother and my mother have been using the products over a decade and I have been using them for the last 8+ years.
I know, it's a very long time and it has been a real investment on skincare if we compare it to something more tangible and permanent such as bags. And I'm guessing that most of you who are reading this right now might have also been using their products for many years, or you might be thinking of switching to their most exclusive and expensive product line Cellular Platinum Rare Collection.
My mother has been using their full Cellular Platinum Rare range for the last 8+ years very religiously since launch and my sister even chose the products as a part of her pregnancy skin care. I've also been using them for the past 7 years, and now you might wonder why my family has invested in the range. By the way, this post is mainly about my personal overview on the collection, so if you are more interested in detailed individual product reviews, then please refer to the past posts that I've already written :).
To buy, or Not to buy, that is the Question!
Is it worth spending money on skincare?
Is expensive skincare worth the money?
I personally think that it's pivotal to have one deep breath before making any big investment in skincare not just because of the money, but due to the leap of faith that you are about to take.
Platinum, one of the world’s most precious metals is the inspiration for La Prairie’s Platinum collection. Called a Noble metal and coveted for the crown of kings, it wasn´t until the 21st century that Platinum´s most valuable asset was discovered by science - its ability to work in synergy with anti-aging peptides, vitamins, anti-oxidants and firming agents, to target ultimate rejuvenation of the skin.
The Platinum Collection helps transform all major visible signs of aging. Skin resists aging and functions at quantum levels of efficiency. Moisture is continuously replenished and the extravagant glow you´ll awaken to is not an optical illusion; it´s the Platinum glow of ultimate rejuvenation.
Beyond science, is the way platinum-infused formulas make you feel. The velvety smooth touch, exquisitely melting into the skin and leaving a look of soft splendor, is unparalleled. The brain registers an experience of pleasure and ultimate rejuenation ensues.
Everyone has a different reason for using La Prairie skincare, but my family and I started using the Platinum Rare Collection for one very reason; "Nanosized Hesperidin Smart Crystals to protect DNA". When DNA alters, our features changes, which goes the same for our skin. When the collection launched, that was the main part of the marketing, and it was stated all over the leaflet inside the packaging and on their website. And it was like that for quite a long time, but we don't know when it happened, but the DNA protection part is no longer mentioned anywhere.
I know there was some suspicions on the topic in terms of the core benefit and the technology, which I read from some article a few years ago, but now the key benefit is gone O_O. I'm not quite certain whether they removed it from the benefits because they found that the range has nothing to do with DNA protection, or they have changed the ingredients that were supposed to do the job. Or was it something to do with controversy revolving around the implementation of nanotechonology? I'm quite sure that they didn't change the formulation as the products smell and feel exactly the same. It's indeed very frustrating not knowing when the company has changed the product information. We've been using the same products for many years assuming and trusting the company that they will be the same, but better if any change occurs.
But hey, all the other benefits that the range provides are the same, and they only excluded the DNA protection part, which was a big selling part of the company's marketing. If the company has made a change in ingredients or formulation (which is highly unlikely looking at their other popular products), then it should be for the better, right? Or at least tell the clients by updating the product page or at least on the leaflet? If you've been a religious La Prairie client like my family have been, then we all know that they have been gradually increasing the price once every a few years at least.
I can understand the fact that the company is entitled to make a change in their products, but removing the very key benefit DNA protection from their most luxurious prestigious range is quite shocking to me and people around me. Even Stephen Hawking made a mistake on one of his theories, but at least he let others know. Whether one of the La Prairie company's most innovative claims was wrong or not, I believe that it could've been much wiser and better for them to let their loyal clients know that the products don't effectively protect skin's own DNA. Obviously, hiding / removing the most key benefit from the product information is very convenient as not many people actually check and the new La Prairie users won't know about it anyways. As for long time Platinum Rare users, they won't even care about reading the updated leaflet and would just keep using the products, believing that they will be the same, or even better like how my family has been.
I'm very well aware of the fact that science - marketing - ethics quite often conflicts, but clearly I expected more of a professional side of La Prairie as it's one of the world's most leading high technology driven company with a long rich history. Regardless, products still work great and feel the same, which now confuses me what I mean by the same. After all, it's all up to us consumers' decision. If you know any other long-time Platinum Rare Collection users around you, please spread the article and let him/her know about the change :). I would personally love to know what was behind this change, but oh well! Thanks for reading as usual, and have a wise shopping :).
Where to buy
- COSME-DE (Free worldwide shipping & discounts)
- Nordstrom (Free shipping & samples)
- Saks Fifth Avenue (Free shipping & samples)
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